Hosting
Website hosting is often considered to be a necessary evil – something that has to be done but usually as cheaply as possible. Free, cheap or inappropriate hosting can have a major impact upon your company image and your search engine rankings. This is due to many diverse flaws in hosting packages:-
The Host Server connection speed can adversely effect search engines and clients alike. In this day and age nobody likes to wait whilst a slow server laboriously loads a site!
Every individual domain name has its own unique numerical address. This address navigates the internet and finds your site on the host server. If your host has many sites on the same server then search engines may de-rank your site because one of the others is dubious or blacklisted – This is best described as ‘guilty by association.’
In addition, your site could be redirected by your host – this used to be commonplace. A redirected site may be located on free server space or an inferior server. Some search engines may not list redirected domain names and websites in their results.
To solve these problems Tailor-Made Marketing can host your site for you on fast, dedicated, reliable servers. The company maintains servers in both the UK and USA and will advise on the most appropriate solution for your company. Call today and ask how we can help with your hosting requirements.
Email Hosting
Many people still use email addresses that were originally intended for personal use. For example:-
joebloggs@hotmail.com or joebloggs@btconnect.com etc
These addresses are fine for personal use but are not ideal for a business. There is a major credibility issue when a business replies with a free, personal or duff email address. Like it or not this is a fact – many people still judge a book by its cover… or rather – a company by its email addresses!
You should give your company a real corporate look have your email reflect your WWW address or your company name. For example:
joe@yourcompanyname.com or joe@yourcompanyname.co.uk
Once you have registered a domain name (your web name) i.e. www.anything.co.uk we are able to provide what is known as an IMAP email server so your email can properly incorporate your domain name.
Typical Examples:
| (www) Website Name | Email Addresses |
| www.anything.co.uk |
joebloggs@anything.co.uk jbloggs@anything.co.uk sales@anything.co.uk |
It is also possible to setup multiple addresses on a domain name this is ideal if a company has more than 1 employee or wants email management for several different departments (accounts, sales, marketing etc)